Micky
Hingorani

I decide what gets built and get it launched. For 15 years I've run the websites and databases at AVAC, a global HIV prevention nonprofit, turning research into things people can actually use.

Also the person you call when something breaks.

See my work Resume (PDF)
Say
Work

Three projects, and the call behind each.

Launch

A medical translation database in ten African languages

The problem
Local media in sub-Saharan Africa wanted to explain HIV and health science to their audiences accurately, in the languages those audiences speak. Many key terms had no ready translation.
The call
I scoped it and kept the first version small, so it could launch and prove its use. We built it with AVAC's own developers and local translators in six countries.
What happened
It's live, with health and HIV terms in ten languages. Take a look yourself!
English Vaccine
Chanjo Kiswahili East Africa
Some languages have one word for it. Others need a whole phrase.
Data

One report everyone can trust

The problem
AVAC's web, email, and social numbers lived in separate places, and the web numbers counted bots as visitors: in some months, as much as two-thirds of them.
The call
I built a system that pulls Google Analytics for four sites, Mailchimp, and a Bluesky scraper I wrote into one monthly report, with a bot filter at its core. And I opened the report to all staff, not just leadership.
What happened
Leadership and communications plan from real numbers, staff track their own projects, and the filter is now the basis for all of AVAC's web reporting.
Data from four websites, Mailchimp, and Bluesky flows through a bot filter, where bot traffic drops out, into one monthly report shared with leadership, communications, and all staff. Google Analytics Mailchimp Bluesky Bot filter Monthlyreport Leadership Communications All staff
Decisions are only as good as the numbers behind them. Now everyone works from the same ones.
Redesign

Rebuilding avac.org around what mattered

The problem
AVAC's site needed a fresh design, and its growing library of materials had outgrown the way it was organized.
The call
I started with a content audit and conversations with staff. Then I simplified the navigation, even though some teams lost their spot in the menu, and moved over only the content that mattered, retiring the rest.
What happened
It launched on budget, and traffic went up. I've taken every redesign of AVAC's websites through launch; together they get about 500,000 visits a year. See avac.org
Every team wants a spot in the menu. Readers just want to find what they came for.